Canley Heights’ Darren Galia, has pledged to wear pink every day this month to raise more awareness of breast canceer.
Darren Galia is “pinking-up” to support his two sisters and honour the memory of his late mother.
“I lost my mother to breast cancer in 2011 and it completely turned my life upside down. I’m wearing pink to show my sisters and the other women in my life that I am here for them and to help change the future for people diagnosed with breast cancer”
“Wearing pink is an easy way to raise both money and awareness for breast cancer research. The more guys that step up to take the challenge, the closer we will move towards zero deaths from breast cancer by 2030!”
The project is part of the National Breast Cancer Foundation’s Real Men Wear Pink campaign.
Before he even started the project he required one huge shopping trip for pink clothes to wear to work, the gym and the pub.
”I even bought pink pyjama’s,” he said.
Mr Galia is encouraging other men to get involved.
“As men, we love nothing more than to protect and support the women in our lives. Breast cancer is not exempt from this,” he said.
People can donate to Mr Galia’s cause by visiting the Real Men Wear Pink website.