The board resolved at a recent meeting to remind all presenters of their obligations in regards to incidental advertising material.
2GLF as a Community Station is not allowed to broadcast any reference to a product, service or organisation except in very limited circumstances.
ACMA’s sponsorship guidelines state, “Advertising material may be an ‘incidental accompaniment’ to the broadcast of other matter only if a reference to a product, service or organisation was secondary to the subject of the broadcast or occurred as a minor part of the broadcast.”
It is irrelevant if we are paid or not, a mere reference could breach the Broadcast Services Act 1992 and the presenter may face disciplinary action.
Some examples of content that may breach these rules include:
– Mentioning commercial businesses as part of a song request or in “hello” lists
– Interviews about a commercial product, service or organisation
– Regular mentions or conversations that refer to a product, service or organisation
(e.g. I get Product X from Business Y or Product X is really good at Business Y)
– Mentioning an entity or product on a regular basis
(e.g. I called in at…………….. We got together at………….)
This does not affect the following material, if they are within the Sponsorship guidelines:
– Community information and promotional material
– Station promotions
– Tagged sponsorship announcements that are less than five minutes in any one hour.
It is a complicated area of regulation. If in doubt, leave it out.
If you require any additional training or need advice, contact the station.